Analytical Lead, Large Customer Sales, Financial Services

Job description

Help finance advertisers navigate the shift to an AI first era of marketing, leveraging Google AI and ML solutions to articulate and quantify the value and impact of marketing investments. Act as an expert in helping prove the value of Google media via the triangulation of incrementality experiments, Marketing Mix Modelling (MMM), and attribution. Use predictive and statistical modeling techniques to solve issues, uncover opportunities and develop solutions for client business. Help customers navigate industry standards and alternatives. Travel up to 30% of the time as needed to work with clients or teams. Develop measurement plans in partnership with external client sponsorship, bringing the best of Google and specialist teams along for brilliant execution.