National Account Manager

Job description

MAJOR ACTIVITIES #EXECUTES NATIONAL ACCOUNT PLANS: Develops and executes short and long term strategies and activities taking into account company direction, focus areas, key customers, market parameters and resources Promotes Red Bull’s long term sales drivers to achieve annual plans Creates ‘best-in-class’ examples within account base Monitors market trends and maintains data on competition in key accounts Regular meetings/trade visits/contact with account base Builds & develop solid relationships with all levels of account base MANAGEMENT AND DEVELOPMENT OF NATIONAL KEY ACCOUNTS: Leads the developments of all national Off Premise key accounts Improves relationship with weighted off premise chain accounts by adding value through innovative activities Ensures visibility agreements for multi-location product placement Evaluates % ROI for each account and creates benchmark system to rate investments BUDGETS/ANNUAL PLANNING: Contributes to the building of the annual account plans for both volume and spend Effectively manages and delivers the volume and spend plans annuals Constructs annual Customer Marketing Agreements with account base BUSINESS ANALYSIS: Evaluates ROI with regards distribution/visibility agreements and communicates key learning’s to team Drives post-promotion, distribution gaps and equipment audits/results with our Field Teams Regular analysis of Nielsen data, customer specific off-take data and internal sales data of account base MARKET EXECUTION Attends cell meetings to listen to local market needs Organizes account meetings that focus on sales strategies, best practices and category management Conducts in-store audits with key business personnel Attends national NAM business and training meetings EDUCATION: University – Bachelor’s Degree (Preferred) SKILLS AND EXPERIENCE: Minimum 3-6 years of Sales and Key Account experience with a proven track record of success (preferably in CPG industry) Thorough understanding of the retail landscape in Grocery Channel in Canada. Category management experience is an asset. Excellent communication and active listening skills Strong negotiation and presentation skills Innovative and solution-oriented mindset. Strong analytical skills Attention to detail in execution and follow-up DSD experience is an asset Self-motivated and able to work independently in an entrepreneurial organization Must be highly proficient in Microsoft Excel and PowerPoint providers OTHER Travel 20-30% This portfolio of customer accounts has head offices in many Western Canada (BC & Prairies) and will require travel to meet with customers, distribution partners and work in our Toronto head office on occasion.