Creative Manager, Content

Job description

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario, Creative Manager, Content About Capital One Canada For 30 years, we’ve been on a mission to change banking for good. We challenge the traditional bank stereotype, fostering a culture where innovation thrives and bold ideas are celebrated. We’re driven by what’s possible, leveraging the power of data and technology to empower innovative solutions, inspire one another to dream boldly, and take transformative ownership of decisions and outcomes that directly impact millions of Canadians. Every challenge is an opportunity to lead from the front, working together toward a shared vision that extends far beyond banking. We balance high-performance with investment in your long-term success, ensuring you have the support you need to do your best work. Here, you’ll take full accountability for your path, upskilling through hands-on experience and mentorship, to turn your curiosity into a career built on your own terms. Are you ready to redefine what’s next? About the Team The Creative Solutions team is the creative engine driving Capital One Canada’s marketing initiatives. We specialize in developing high-converting, data-driven creative for performance marketing, paid and organic social media, and SEO-optimized content strategies. Our team merges breakthrough design and compelling copywriting with rigorous testing and optimization to capture high-intent audiences and convert them into loyal customers. About the Role In this highly collaborative role, you’ll be responsible for leading the development and delivery of strategically targeted content across a variety of communications channels, with a heavy focus on producing content for digital channels to increase audience engagement and consideration. You’ll work closely with business partners, especially focused on performance marketing advertising in our acquisitions channels, and social media, to help bring their strategy to life through our content, while ensuring we’re being consistent with our brand voice and messaging across all channels and all customer touchpoints along the customer lifecycle. Further, you’ll oversee content creators ensuring that our content is compelling, genuine and innovative, and helps bring our brand to life. Your Responsibilities: Lead and Develop a Content Team: Lead a team of content creators to produce a variety of marketing materials and customer communications in digital and print channels (like display ads, SEM, SEO, videos, our blog, social posts, emails, direct mail and letters) Build and retain a strong team of Content Writers and Editors Empower and elevate members of the team, with a focus on engagement with the team and work, and cross-team collaboration Help to drive team culture by participating in and helping to lead ceremonies and events Collaborate with various business partners, including legal, brand, and intent and product owners, to collect and incorporate feedback at all stages of development Recognize and raise potential issues throughout the creative development process Be accountable – whether directly or through delegation to a team member – for final approval of creative deliverables Facilitate the delivery of 100% quality, error-free communications Strategy and Planning: Lead and participate in brainstorming and editorial planning, including creating editorial calendars Ensure SEO is built onto our content strategy Advocate for the customer and ensure that communications are accessible and written in plain language Review and provide guidance on marketing materials and customer communications to ensure consistency with Brand Standards, Editorial Style Guidelines and direction from legal and compliance as it pertains to regulatory matters and advertising laws and standards Maintain a deep understanding of all products, including existing marketing and product language Keep up to date on industry trends and technologies, and review competitor content and market trends Understand and stay current with the banking environment and competitor marketing Know the performance of the work we deliver and the business(es) we support and leverage it to influence and optimize future work Basic Qualifications: A minimum of 5-7 years of relevant content experience At least 5 years of proven leadership experience, including building and leading a content team, and collaborating with and within a Creative team Excellent writing and editing skills, with a strong command of Canadian English including grammar, punctuation and spelling Ability to identify potential issues and recommend and implement solutions Very strong attention to detail and excellent organizational skills Strong verbal and written communication skills The ability to establish good working relationships with business partners Ability to manage multiple priorities and often tight deadlines, and proactively communicate with stakeholders Proficiency in G Suite, Figma, Adobe Creative Cloud, and Workfront Preferred Qualifications: A degree/diploma in Content Marketing, Journalism, Communications, or a related field Creative portfolio that includes produced work for website design and integrated marketing campaigns Experience at a large in-house creative team Experience with premarket and in market testing tools Experience leveraging GAI, personalization and optimization tools in creative development and marketing Note: candidates must submit a portfolio of work samples with their application. Working at Capital One You’ll be empowered to take end-to-end ownership of your work and your career, backed by a high-performance, hybrid culture and holistic suite of benefits designed to support your whole self. Take ownership of your own potential: Whether you’re looking to upskill, pivot into new business areas, or master your craft, you’ll have access to tools and mentorship to reach your potential and define your career trajectory. Find your rhythm: We believe trust fosters the flexibility and