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Head of WW Media Relations and Storytelling

Texas Instruments · TX · Posted 2026-08-13

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Job description

Change the world. Love your job. About the role TI is seeking a visionary, high-impact Head of Worldwide Media Relations and Storytelling. As the primary architect of TI's global media strategy and narrative, you will be responsible for building a storytelling engine that translates TI’s technology leadership – from analog and embedded products to our manufacturing capabilities – into compelling stories that resonate with customers, employees, community partners, policymakers and more. This role sits at the intersection of corporate and technology communications and marketing, requiring someone who can connect brand reputation to technology and innovation. We are looking for a sharp, intellectually curious and experienced communications leader with strong journalistic instincts, a deep understanding of the media landscape, and a passion for technology. You will have the unique opportunity to cultivate stories about the company whose innovations power many of the world's most essential technologies – from phones and data centers to medical equipment and cars. What you will gain from this role Ownership of TI's global media strategy and execution — both proactive and reactive — with enterprise-wide visibilityOpportunity to shape TI's internal storytelling approach, advancing our brand narrative with employees and reinforcing a culture of innovation Experience advising senior executives regarding media and serving as the company spokespersonOpportunity to architect TI's media strategy and narrative, reaching key audiences through AI-influenced discovery channelsDeep and differentiated knowledge of TI's products, technology, and business The opportunity to lead and grow a team of dedicated media relations and communications professionals Responsibilities include, but are not limited to: Develop and lead TI's worldwide media relations strategy in alignment with communications and marketing objectivesCultivate and maintain strong, trusted relationships with reporters, analysts and journalistsLead TI's enterprise storytelling efforts and corporate social responsibility communications, effectively connecting our audiences with the meaningful work we do Lead TI's global media relations agency approach, including agency selection, management, performance evaluation, and ensuring consistent and effective execution across all regionsOversee a comprehensive media monitoring program, leveraging tools and analytics to track coverage, analyze sentiment, identify trends, surface issues, and deliver actionable insightsManage media relations activities during issues or crisis incidents, protecting TI's reputation in sensitive or fast-moving situationsPioneer how media relations adapt to an AI-influenced information ecosystem, monitor how LLMs, AI-powered search, generative AI tools and emerging information platforms are changing how content is discovered, consumed and amplified (e.g., AI-powered search, AI news aggregators, and synthetic content platforms) are changing the way media is discovered, consumed, and amplified, and proactively evolve TI's media strategy, measurement approaches and communications technology to ensure continued effectiveness in this rapidly changing environmentContinually assess the broad and vertical media landscape, analyze news for trends that would influence TI, and proactively provide strategic recommendations to leadershipPartner with teams in communications, marketing, legal, government relations and investor relations to align the messaging, response strategies, and communications plans Who we're looking for The ideal candidate is sharp, curious, and experienced — a natural storyteller who is energized by complex technology and driven by a genuine passion to communicate how it improves people's lives. You are someone who builds trust quickly — with reporters, executives, and teammates alike. Qualifications: Minimum requirements: Bachelor's degree in communications, public relations, and/or a related field7+ years of progressive communications, media relations and/or public relations experience, including leadership experience within a global technology or B2B organization Preferred qualifications: People management experience, this is a senior role with direct reportsProven experience working with reporters to identify, shape and secure stories aligned with company objectivesStrong strategic judgment and the ability to prioritize in a fast-moving environmentA journalistic mindset with deep curiosity to understand new things and uncover newsworthy storiesExceptional written and oral communication skills; ability to simplify complex messages with clarity and impactExperience managing global PR/media relations agencies, including performance oversight and cross-regional coordinationExperience leading reactive media relations and issues communications efforts, with the ability to remain composed and strategic under pressureFamiliarity with media monitoring platforms and the ability to synthesize coverage data into meaningful insights and recommendationsDemonstrates understanding of LLMs, generative AI and AI-driven information platforms, and the ability to translate emerging trends into communications and media relations strategies Excellent, adaptable interpersonal skills and a demonstrated ability to work in a fast-paced, collaborative team environment