Marketing Operations Transformation Executive Director

Job description

The J.P. Morgan Commercial & Investment Bank is experiencing a transformation in its content supply chain operations to enable faster development and delivery of marketing campaigns to its global customers and prospects. As a Marketing Operations Transformation Executive Director on the Corporate Investment Bank team, you will define, implement and operate the end-to-end marketing content supply chain. You will be responsible for spanning multiple applications, including Adobe Workfront, Adobe Experience Manager (AEM) Assets and other Adobe AI-enabled tools. You will own a multi-quarter strategic portfolio spanning platform integration, Digital Asset Management (DAM) operations and modernization, expansion of the Adobe application ecosystem, and ensuring content delivery to multiple channels. You will manage a team of Marketing Operations professionals and work closely with Martech, Technology, Product Experience, and the Integrated Marketing Centers of Excellence production teams. Job Responsibilities Define and deliver a multi-year content supply chain transformation strategy and roadmap aligned to marketing priorities and business outcomes.Partner with stakeholders to translate needs into process, platform, automation, and operating model solutions.Identify opportunities across the end-to-end workflow, define future state, and drive enhancements across platforms, automation, and governance.Establish KPIs and measurement (e.g., cycle time, throughput, adoption, quality, compliance, cost-to-serve) and report realized value.Identify and prioritize AI/automation use cases to reduce manual effort and improve decision-making and throughput.Lead DAM modernization and unification (AEM Assets), enabling reliable content delivery across channels and distribution platforms.Define and implement DAM integrations (Workfront, Creative Cloud, Frame.io, and selected non-Adobe tools).Deploy and drive adoption of Adobe applications (e.g., Content Hub, Dynamic Media, GenStudio, Express) aligned to priority use cases.Manage vendors and dependencies (Adobe and third parties), including delivery, risk, and commercial performance.Lead change management and operating model evolution to drive sustainable adoption.Manage risks, interdependencies, and delivery across a multi-quarter portfolio; ensure transparent governance and communications. Required qualifications, capabilities, & skills 12+ years in Marketing Operations, Digital Transformation, or MarTech leadershipDeep expertise with Adobe Experience Manager (AEM), Workfront Planning, Workflow, and Automation, DAM platforms in general, and familiarity with the Adobe family of applicationsExperience leading large-scale, cross-functional transformation programsA consultative style with strong integration and systems-thinking capabilitiesExpertise in taxonomy, metadata governance, and workflow designProven ability to influence vendors and senior stakeholders and drive alignmentTransformation of current marketing workflows and content operations to realize time and cost savings and improved user experienceA fully integrated marketing technology ecosystem across Workfront, AEM, and DAMSuccessful migration to AEM Assets Cloud Preferred qualifications, capabilities, & skills A unified taxonomy, governance and a scalable, organization-wide DAM Financial services or large enterprise experience preferred Improved speed and efficiency of content production and distribution Enablement of AI-driven marketing operationsReduction in manual workflows and operational friction