Group Product Marketing Manager, Creator Partnerships

Job description

Develop and execute comprehensive product marketing plans for YouTube’s creator and brand agreement solutions, specifically targeting Influencer Marketing Agencies (IMAs) and Creator Marketing Decision Makers. Build strong partnerships across YouTube Business (YT Biz), Global Business Organization (GBO), YouTube (YT) and Ads Product teams, and third-party Ecosystem teams in order to accelerate the Creator Partnerships ecosystem globally. Oversee the development of market research and product roadmaps into clear, actionable value propositions that differentiate YouTube from engaging social media platforms. Act as the primary marketing liaison between Product and Sales to align product roadmaps with market needs and agency feedback. Validate product-market fit and claims using first-party data and third-party research to ensure YouTube’s Creator Partnerships offerings remain industry-leading.