Global Promotional Campaigns Manager, Google Play Games

Job description

Plan, execute, and scale multi-channel global promotional campaigns and lifecycle moments to maximize player acquisition and business. Partner closely with Editorial, Merchandising, and Product teams to align campaign-calendars, store-placement, and in-app editorial-storytelling with core product features and global promotional objectives. Leverage AI-driven workflows and content tools to scale campaign outreach, editorial framing, and promotional messaging globally. Drive user-engagement by promoting first-party and third-party content-programs, loyalty initiatives, and featured store moments. Monitor campaign performance, track conversion, engagement metrics, and iterate strategies to ensure success for Play gamers and developer partners. Synthesize complex campaign metrics into actionable insights for cross-functional leads and directors. Conduct analyses of user-behaviors, regional gaming-trends, and competitive landscapes to inform promotional strategy and merchandising decisions.