Integrated Marketing Lead

Job description

COMPANY Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability. Founded in 2019 by Ed Harycki https://www.linkedin.com/in/ed-harycki/, former Swift Capital Founder (acquired by PayPal in 2017 https://techcrunch.com/2017/08/10/paypal-acquires-swift-financial/). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions. Overview: As an Integrated Marketing Lead at Credit Genie, you will be responsible for owning how our brand shows up across every channel our audience touches. This is a broad, senior individual-contributor role that brings brand marketing, social media, and influencer marketing under one roof, with the ownership to set strategy and execute it. You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty. What You'll Do: You will be the connective tissue across marketing: shaping our brand narrative, running an always-on and campaign driven social presence, owning our influencer and creator program end to end, leading PR and communications, and orchestrating integrated campaigns that move people from awareness to consideration to adoption. You will partner closely with growth, design, product, customer service, and the people team to translate Credit Genie's mission into work that builds awareness, drives consideration, and earns lasting loyalty. - Be a brand ambassador. Act as a champion and guardian of the Credit Genie brand executing our positioning, voice, and visual identity consistently across every touchpoint, and building brand awareness and consideration through on-brand creative and brand-building programs, including brand campaigns across channels such as OOH, video, and digital. - Build and own social strategy. Establish Credit Genie's social media strategy from the ground up and own it end to end across all major platforms. Partner with the design team to develop campaigns, manage the content pipeline and editorial calendar, maintain a consistent brand presence, and tailor content to the strengths and audience of each platform. - Own influencer and creator marketing end to end. Own the strategy and execute the full program: sourcing, vetting, briefing, contracting, content review, and reporting. Turning partnerships into organic growth in following and recognition. - Build the employer brand. Partner with the people team to tell Credit Genie's story as a place to work. Culture and employee content that attracts talent and a strong presence on platforms like LinkedIn and Glassdoor. - Own integrated go-to-market. Translate business goals into integrated campaigns that span brand, social, influencer, PR, OOH, and lifecycle channels — owning them from concept through launch and optimization as one coherent story. - Be the voice of our community. Engage customers across social networks, nurture our communities, and protect brand sentiment. - Drive PR and communications. Lead media relations, press materials, and announcement plans; secure earned coverage; and support launches, milestones, and issues and reputation management with leadership and legal. - Lead across the company. Align partners across growth, design, product, customer service, and people, influencing cross-functional teams without direct authority to deliver business outcomes and keep the brand consistent everywhere. - Measure, experiment, and optimize. Define KPIs, run tests, and turn results and consumer insight into recommendations that shape strategy and investment — using web and social analytics tools (e.g., Sprout Social, Google Analytics, Sigma). Requirements: - 7+ years of experience leading all aspects of social strategy across major platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, X, and YouTube. - Proven track record of building awareness and consideration - Hands-on experience owning influencer and creator marketing end to end: sourcing, briefing, contracting, managing partnerships, and measuring ROI. - Proven track record of growing and managing social communities — day-to-day operations, growth, engagement campaigns, content strategy, and measurement. - Successful experience partnering on employer branding initiatives and supporting the development of a strong internal and external brand narrative. - Experience leading PR and communications - pitching media, drafting press materials, securing earned coverage, and supporting issues and reputation management. - Experience managing and measuring both ongoing and campaign-specific social programs. - Excellent creative judgment paired with a data-driven mindset, with sharp attention to detail and strong organization. - Strong analytical skills and experience with web and social media analytics tools and reporting (e.g., Hootsuite, Google Analytics, Sprout Social, Tableau). - Comfort operating in ambiguity and building new programs from the ground up, with a collaborative style that influences cross-functional teams without direct authority. - Experience with consumer fintech or related industries is a plus. BENEFITS AND PERKS Our goal is to pr