Sr Solutions Marketing Manager

Job description

For more than 20 years, Cardinal Health™ WaveMark™ Solutions has helped health systems automate and simplify clinical and supply chain workflows, enabling clinicians to spend less time managing supplies and more time focused on patient care. WaveMark™ Solutions is a leading SaaS-based clinical supply chain and workflow management platform that helps healthcare providers optimize the management of medical supplies across the continuum of care. By combining advanced technologies such as RFID and barcode tracking, cloud-based software, predictive analytics, and automated inventory management with expert support services, WaveMark delivers real-time visibility and control over supplies ranging from everyday consumables to high-value implants and devices. Its solutions support operating rooms, procedural labs, clinical laboratories, and nursing units, connecting product usage to the patient record at the point of care while providing actionable insights that improve product availability, streamline clinical workflows, enhance patient safety, reduce costs, and strengthen overall financial and operational performance across health systems. Job Summary: The Sr. Solutions Marketing Manager leads the go-to-market strategy for WaveMark's strategic partnerships and channel programs. This role is responsible for driving growth through existing partner relationships, identifying new partnership opportunities, and building scalable frameworks to evaluate, launch, and enable successful programs. As the marketing lead for partnerships, this individual works cross-functionally with Sales, Product Management, Customer Success, and marketing teams across Cardinal Health to develop shared value propositions, execute integrated marketing campaigns, and support commercialization efforts. The role plays a key part in increasing awareness, enabling partner and sales success, generating demand, and accelerating channel growth through both external partnerships and internal business collaborations. Location: This position is remote and candidates must be based within the United States.Responsibilities: Strategic Partnership Go-to-Market Leadership • Own development and execution of go-to-market strategies supporting WaveMark strategic partnerships and channel relationships. • Analyze market trends, industry dynamics, partnership ecosystems, and competitive activity to identify strategic growth opportunities. • Map the healthcare technology and healthcare supply chain partnership landscape to identify high-value partnership targets and expansion opportunities. • Collaborate with product management and commercial leadership to assess the business value, strategic fit, and market impact of prospective partnerships. • Develop business cases and recommendations that support partnership prioritization and investment decisions. • Establish repeatable partnership governance, engagement models, and rules of engagement to improve operational effectiveness and commercial alignment. Partner Growth & Channel Enablement • Develop partnership positioning, value propositions, messaging frameworks, and joint solution narratives that clearly articulate customer value. • Support channel growth objectives through development of sales enablement strategies, tools, and programs designed to increase partnership effectiveness. • Partner closely with sales leadership to identify market opportunities, target accounts, and strategic growth areas within partner ecosystems. • Build and maintain partnership pitch decks, sales presentations, battlecards, one-pagers, case studies, and other commercial enablement assets. • Lead training and readiness initiatives to ensure WaveMark and partner-facing sales teams are equipped to effectively communicate value propositions and partnership offerings. • Track partnership performance metrics, engagement activities, pipeline influence, and program effectiveness to identify optimization opportunities. Demand Generation & Integrated Marketing • Develop integrated marketing campaigns designed to increase awareness, engagement, and pipeline opportunities through strategic partnerships. • Coordinate joint marketing initiatives including webinars, events, digital campaigns, thought leadership programs, content marketing, and account-based marketing activities. • Monitor campaign performance and deliver recommendations to improve engagement, influence, and business outcomes. Cross-Business Unit Partnerships & Commercial Enablement • Lead go-to-market collaboration across Cardinal Health business units to advance One Cardinal initiatives and identify opportunities to grow WaveMark adoption within existing customer relationships. • Partner with U.S. Medical Products & Distribution marketing, sales, and business leaders to develop integrated value propositions, joint commercial strategies, and customer engagement programs. • Create sales enablement tools, messaging, and marketing assets that help cross-functional commercial teams identify, position, and advance WaveMark opportunities. Qualifications: • Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field , or equivalent work experience, preferred. • 7+ years of marketing experience preferred. Experience in strategic partnerships, alliance marketing, channel marketing, product marketing, or go-to-market leadership roles a plus. • Experience developing and executing partnership, alliance, or channel marketing strategies preferred. • Familiarity with healthcare technology, healthcare supply chain, digital health, SaaS, or enterprise software markets strongly preferred. • Demonstrated success building sales enablement programs and commercialization assets that support revenue growth preferred. • Experience collaborating with sales teams, executive stakeholders, and external business partners preferred. • Strong strategic thinking and business planning skills with ability to translate opportunity into actionable programs