Federal Marketing Analytics and Insights Manager

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. Join us to drive positive, lasting change that moves missions and the government forward! We’re hiring a Marketing Analytics and Insights Manager to enhance our Marketing + Communications (M+C) team. The Manager optimizes our data and analytics program by leveraging technology, data, and AI to deliver unparalleled insights and drive meaningful impact across marketing and the business. This role serves as a critical connector across M+C, Leadership, Business and Growth teams—ensuring our marketing programs are fueled by accurate data, strong governance, integrated systems, and powerful analytical tools that elevate performance and decision‑making. The Work • Lead data strategy, governance, analytics, quality, and integration efforts to ensure accurate, consistent, and accessible marketing and communications data across multiple marketing platforms • Oversee cross-channel tracking and measurement infrastructure, including knowledge about tracking links, foundational data lake or API-based integrations and reporting requirements • Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks and aligned data sources • Develop dashboards, reporting frameworks, and analytics models that translate complex data into clear, actionable insights for marketers, leaders, and other senior stakeholders • Analyze and evaluate real-time and overall performance, forecast trends, and guide strategic optimization using data-driven methodologies • Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate measurable business impact • Identify and synthesize key trends and insights that inform engagement strategies and strengthen marketing effectiveness • Maximize and govern the CRM platform to ensure high data accuracy and enable comprehensive client intelligence and activity tracking What you need • Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment, military or civilian • Bachelor’s degree • Strong written and verbal communication skills, with the ability to present insights clearly to stakeholders at all levels • Demonstrated ability to manage multiple projects in a deadline-driven environment • Executive presence and strong stakeholder management skills within a matrixed organization • Team-oriented and highly collaborative with strong interpersonal skills Bonus if you have • Understanding of marketing disciplines across integrated campaigns, account-based marketing, content, web and digital, social, paid and earned media, advertising, recruitment marketing and event-based channels • Working knowledge of Salesforce, Marketing Cloud, or similar CRM, and marketing automation platforms • Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, and Power BI or other data visualization tools • Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply. The pay range for the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland is: $95,200—$204,400 USD What We Believe As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic infor