Senior Lifecycle Marketing Manager

Job description

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans and build lasting businesses, including paid and free memberships, community chats, live experiences, and one-time purchases. Ultimately, our goal is simple: fund the creative class. We’re leaders in that space, with: - $10 billion+ generated by creators since Patreon’s inception - 100 million+ free memberships for fans who may not be ready to pay just yet - 25 million+ paid memberships on Patreon today We’re continuing to invest in building the best creator platform and team in the creator economy. We’re looking for a Senior Lifecycle Marketing Manager to help advance that mission. This role is based in New York or San Francisco and is open to candidates who can work in-office two days per week under our hybrid model. ABOUT THE TEAM The Growth Marketing team builds demand for Patreon and turns audience interest into durable relationships between fans and creators. Our remit spans Paid Media, Marketing Partnerships, SEO, and Lifecycle, with close partnership across Product, Product Marketing, Data, Engineering, Brand, Creative, Policy, Trust & Safety, and other teams. Lifecycle is a critical growth capability at Patreon. Today, the opportunity extends well beyond individual email campaigns: we need a connected strategy for how Patreon engages both fans and creators across their journeys, a strong operating model for the channel, and the data and marketing technology foundation to deliver relevant experiences at scale. The immediate priority is building a more intentional fan lifecycle program while continuing to support and strengthen creator communications. ABOUT THE ROLE We’re looking for a Senior Lifecycle Marketing Manager to serve as the strategic and operational owner of Patreon’s lifecycle program across both fan and creator audiences. The initial priority will be defining and building the fan lifecycle, while also owning the strategy, governance, and execution of creator lifecycle communications. This is a high-impact senior individual contributor role for someone who can set the vision, build the systems, align collaborators, and remain close enough to execution to ensure the work ships with quality. You’ll define how Patreon engages fans from their first interaction through activation, engagement, conversion, retention, and re-engagement—helping fans discover more of what they love and deepen their relationships with creators. You’ll also shape how Patreon communicates with creators across onboarding, activation, growth, engagement, retention, product adoption, and critical operational moments, partnering with our Creator Success teams along the way. This role also owns the operating and technical foundation that makes lifecycle effective: audience strategy, journey architecture, measurement, experimentation, channel governance, deliverability, localization, data quality, and the marketing technology roadmap. You’ll be the senior lifecycle expert for the company and a trusted partner to leaders across Marketing, Product, Engineering, Analytics, and Data. This is not an advisory-only role. You’ll translate strategy into an executable roadmap, directly build and launch priority programs, establish repeatable processes, and create the foundation for a team as the function scales. WHAT YOU’LL DO - Own the lifecycle strategy and roadmap end to end. Define the audience framework, lifecycle moments, journey architecture, channel strategy, orchestration approach, personalization model, and prioritized use cases that guide Patreon’s lifecycle investment. - Champion both sides of Patreon’s ecosystem. Develop a deep understanding of fan and creator motivations and behavior, identify the highest-impact opportunities across both lifecycle journeys, and ensure programs strengthen the relationship among fans, creators, and Patreon. Initially, focus the greatest investment on building the fan lifecycle while maintaining thoughtful, effective creator communications. - Build and execute multi-channel programs. Personally design, write, build, QA, launch, and optimize high-priority campaigns and automated journeys in Braze across lifecycle touchpoints. - Lead lifecycle’s marketing technology agenda. Assess the current stack, define the roadmap for Braze and adjacent capabilities, improve platform configuration, shape integration and data requirements, manage vendor relationships, and build business cases for priority investments. - Own audience and data quality. Partner with Data Science, Data Engineering, Engineering, Product, Trust & Safety, and Policy to define source-of-truth attributes, improve data freshness, establish durable suppression logic, and ensure targeting and personalization are accurate and safe. - Create the lifecycle operating model. Establish a clear intake, prioritization, planning, build, localization, QA, approval, launch, and post-launch process. Maintain the lifecycle calendar, make tradeoffs visible, and ensure urgent requests do not displace strategic work without deliberate prioritization. - Protect channel health and user trust. Own deliverability, frequency management, audience overlap, consent and unsubscribe requirements, compliance readiness, high-risk send safeguards, and incident-response standards. - Develop the measurement and experimentation system. Define KPIs tied to engagement, conversion, retention, and downstream creator value; build or commission dashboards; design rigorous tests; synthesize results; and turn learnings into program improvements. - Lead cross-functional delivery. Bring the right partners together, clarify decision rights and ownership, surface dependencies early, and drive complex initiatives from ambiguous problem through launch and measurement. - Raise the bar for lifecycle across Patreon. Serve as the company’s expert on when and how to us