B2C and B2B Product Marketing Manager, Payments

Job description

Develop and execute end-to-end B2C feature-launch and adoption campaigns, as well as B2B business development-enablement activations for Google Wallet and Google Pay. Craft compelling, differentiated value propositions and narrative frameworks tailored to consumers, merchants, issuers, and other partners. Partner with Product, UX, and Engineering to represent the user/partner, influence product roadmaps, and support alpha/beta launches. Define key marketing performance metrics (KPIs), track campaign performance, and iterate on strategy using data-driven insights. Minimum Qualifications: Bachelor's degree or equivalent practical experience. 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). Experience managing cross-functional or cross-team projects. Preferred Qualifications: Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research. Experience in consulting and working with behavioural marketing data. Experience with marketing and sales operations, financial analytics, or other related analytical experience. Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.