Growth Marketing Manager - EMEA

Job description

About Us: insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com. Job Description: The Growth Marketing Manager will drive growth strategy and execution within our Data + Analytics business unit, with primary focus on the Embedded Analytics pillar including Logi Symphony and Simba Intelligence. This role combines strategic marketing planning with hands-on tactical execution to optimize customer acquisition, engagement, and expansion throughout the complete customer lifecycle. Responsible for running global campaigns, this resource will be the primary point-of-contact for our EMEA based sales organization within the Data + Analytic business unit. Stakeholder management and communication is key. You'll collaborate cross-functionally with product marketing, sales, customer success, digital marketing, and operations teams to build and execute multi-channel campaigns that drive sales-qualified pipeline and accelerate product adoption. As a growth marketing expert for our embedded analytics and AI-powered data connectivity solutions, you'll develop campaigns that resonate with ISV customers, data professionals, and enterprise decision-makers while managing integrated marketing programs from concept through measurement. WHAT WILL YOU DO? Campaign Development & Execution Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in-person events) that drive sales-qualified pipeline and revenue growth Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value Manage third-party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI Performance Measurement & Optimization Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact Continuously identify opportunities for campaign optimization and iterate based on data-driven insights Cross-Functional Collaboration Support and work closely with sales and customer success teams to ensure alignment, drive top-of-funnel awareness, and identify opportunities for optimization Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths Contribute to daily conversations about how to best execute and measure webinars, emails, and other marketing campaigns Program Management Ensure all activities are completed on time and meet quality expectations, including webinars, email campaigns, nurture streams, and content development Manage daily administrative tasks to ensure marketing programs run smoothly Maintain campaign calendars, project timelines, and stakeholder communications HOW WILL YOU GET IT DONE? Drive & Discipline – Ability to operate in a fast-paced environment, managing multiple projects simultaneously with a focus on achieving high-quality results Growth Mindset – Embrace experimentation, learn from failures, actively pursue new ways of getting things done, and continuously iterate to find scalable growth levers Data-Driven Decision Making – Use analytics and user insights to guide strategy and tactical execution Disciplined Execution – Passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior results Cross-Functional Collaboration – Build strong relationships across teams and influence without authority to drive aligned outcomes Communication – Effectively communicate with internal and external stakeholders both verbally and in writing, with ability to present insights clearly Customer-Centric Approach – Deeply understand user needs and optimize experiences to drive genuine value and satisfaction QUALIFICATIONS: Required Qualifications Bachelor's degree, preferably in Marketing or Business Experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software Excellent writing, editing, presentation, and communication skills Experience using web analytics and BI tools to build and maintain performance reporting. Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution. Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact Full-funnel marketing experience managing customer lifecycle from awareness through expansion Excellent project management skills and ability to lead multiple projects in their entirety Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives Ability to exhibit strong interperso