Brand and Social Marketing Manager, Payments

Job description

Develop and execute integrated, global brand and social marketing strategies that elevate brand perception, trust, and cultural relevance for Google Wallet and Google Pay. Lead end-to-end creative development and production for high-impact brand assets, social-first content, and key cultural moments. Direct creative, social, and influencer agency partners, architecting scalable creative activations that authentically demonstrate product utility in everyday lifestyle contexts. Partner with Product Marketing, PR, Legal, Business Development, Product/UX, and regional GTM teams to maintain global brand governance while enabling localized, culturally nuanced execution. Measure brand health and social engagement KPIs (e.g., brand lift, sentiment, share of voice), leveraging audience insights and social listening to continuously inform product roadmap and marketing strategy. Minimum Qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). Experience managing cross-functional or cross-team projects. Preferred Qualifications: Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research. Experience in consulting and working with behavioural marketing data. Experience with marketing and sales operations, financial analytics, or other related analytical experience. Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.