Executive Director, User Acquisition Strategy

Job description

Chase Card Services is seeking a visionary, commercially driven executive to drive the Authorized User (AU) business as a standalone growth engine across the Sapphire, Freedom, and Slate portfolios. Today’s cardmembers increasingly manage spending across families, partners, and trusted individuals. The next generation of AU experiences will be powered by a dynamic lineup of card choices, real-time spend controls, personalized benefits and rewards, and enhanced servicing experiences that make every Authorized User feel valued as part of the cardmember relationship. Build a standalone growth engine that helps customers confidently share and manage spending with trusted people—powered by modern controls, personalized value, and exceptional servicing. You’ll shape the strategy from sizing the opportunity through execution, partnering across teams to drive sustainable growth and deeper engagement. As a Authorized User Acquisition Strategy Lead in Card Acquisition and Growth, you lead the strategy that accelerates new Authorized User acquisition across card portfolios. You’ll define audiences, offers, channels, and end-to-end experiences, and you’ll influence positioning and messaging that resonates with customers. You’ll also set a disciplined operating model and performance cadence to ensure measurable results and accountable execution. Job responsibilitiesDevelop and execute strategies to acquire new Authorized Users, including investment decisions, offer planning, and channel activationIdentify underpenetrated customer segments and translate insights into scalable acquisition plays within risk parametersLead annual planning, forecasting, and scenario analysis to inform ROI trade-offs and maximize portfolio returnsDefine targeting, pricing, and channel strategies; prioritize the roadmap; and scale proven approaches with strong governancePartner with portfolio leaders to shape upper-funnel media strategy, including programmatic, social, and sponsored contentEstablish clear KPI definitions and performance routines, including dashboards, reviews, and executive-level reportingDrive a cross-functional operating model across product, marketing, risk, servicing, analytics, and finance to ensure disciplined deliveryRequired qualifications, capabilities, and skills10 years of experience in credit card marketing, growth strategy, or card economicsExpertise in acquisition channels and tactics, including paid digital, owned channels, affiliate partnerships, and direct mailExperience building or optimizing digital and mobile-first customer experiencesProven ability to lead cross-functional decisions with senior stakeholders in a matrixed environmentDemonstrated commitment to risk management, controls, and operating proceduresStrong operating discipline, including governance, documentation, KPI frameworks, dashboards, and executive readoutsPreferred qualifications, capabilities, and skillsExperience owning acquisition strategy for a large consumer portfolio with clear financial outcomesExperience with test-and-learn experimentation, measurement, and optimization across channelsAbility to develop customer messaging and positioning that improves conversion and engagementExperience partnering with analytics teams to diagnose performance drivers and identify growth opportunitiesPeople leadership experience, including leading through influence across multiple teamsApplicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.