Associate Marketing Lead

Job description

Position Overview PNC Marketing is helping shape the future growth of one of the nation’s leading financial institutions. As a strategic growth engine for the business, we bring together data, technology, insights, creativity, and customer understanding to build meaningful experiences and deliver measurable impact. We’re looking for curious problem solvers, collaborative partners, and accountable marketers who are energized by the opportunity to help define what’s next for marketing and customer growth. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering exceptional customer experiences and building an inclusive workplace where every employee can contribute and grow. As an Associate Strategic Marketing Lead, you will support the execution of marketing strategies and campaigns, gaining hands-on experience while contributing to impactful, customer-focused work. Potential focus areas may include: • Brand strategy, creative development, paid media, sponsorships, or campaign planning • Product, growth, lifecycle, or acquisition marketing • Regional, multicultural, or segment-based marketing • Marketing operations, enablement, process, or capability-building • Marketing technology, personalization, customer insights, or performance optimization What You’ll Do • Support the planning and execution of marketing campaigns and initiatives across channels • Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life • Assist with audience targeting, campaign setup, and performance tracking • Analyze campaign results and provide insights to help optimize marketing performance • Contribute to development of messaging, content, and marketing materials aligned to brand and business goals • Own discrete campaign workstreams, including timelines, inputs, partner coordination, approvals, and performance tracking What Sets This Role Apart • Opportunity to build foundational marketing expertise in a dynamic, enterprise environment • Exposure to end-to-end marketing processes, from strategy through execution • Ability to contribute to high-visibility initiatives that impact customer experience and growth Qualifications • Strong curiosity and willingness to learn and grow within marketing • Ability to think critically, analyze data, and translate insights into action • Effective communicator who thrives in a collaborative, team-oriented environment • Demonstrates ownership and accountability for deliverables, with attention to detail PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description • Independently implements and manages a broader set of defined market programs/initiatives. • Leverages a strong comprehension of marketing strategies. Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution. • Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications. • Ensures all operating activities are delivered within the established budget framework. • Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management Work Experience Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $75,000.00 – $150,000.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 07/10/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of b