Insomniac - Marketing Coordinator

Job description

Job Summary: WHO ARE YOU? Are you passionate about electronic dance music and live events? Do you thrive in a fast-paced environment where creativity, collaboration, and strategic marketing come together? We're looking for a highly motivated, proactive marketer with a passion for music, culture, and creating impactful campaigns that connect fans with unforgettable experiences. Is this you? Read on… WHO ARE WE? Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. THE ROLE Insomniac Events is seeking a Marketing Coordinator to join our Festival Marketing team. This role plays a key part in the planning, coordination, and execution of integrated marketing campaigns that support our portfolio of festivals and branded events. Working closely with cross-functional teams, artists, and external partners, the Marketing Coordinator helps bring campaigns to life while ensuring projects remain organized, on schedule, and aligned with overall marketing objectives. This position reports to the Director of Festivals and is based in our Calabasas, CA office, with regular travel to on-site event locations as needed. This is not a remote position. RESPONSIBILITIES Collaborate with the marketing team to develop and manage integrated marketing campaigns across assigned festivals and brands. Partner with the team to brainstorm content strategies and manage social media content calendars for assigned projects. Work closely with artist teams to coordinate and secure artist assets in support of marketing campaigns. Partner with Executive Producers, marketing leads, artists, managers, and internal stakeholders to align campaign strategies, communicate priorities, and ensure timely execution. Collaborate with in-house Design and New Media (video and motion) teams to develop creative campaign assets by submitting thorough creative briefs, coordinating production timelines, and securing necessary approvals. Create and manage design and media requests, ensuring creative assets are delivered accurately, on schedule, and aligned with campaign objectives. Assist in the execution of third-party marketing partnerships and promotional campaigns for assigned festivals and brands. Support the execution of on-site marketing initiatives, including media, social, influencer, and street team activations for assigned events. Ensure clear, timely, and accurate communication across cross-functional teams and external partners throughout the campaign lifecycle. Stay informed on emerging marketing trends, social platforms, and industry best practices, applying new ideas and sharing actionable insights to drive innovative, forward-thinking campaigns. Use a personal vehicle to travel to business engagements as needed and travel out of town for business when required. Attend company events as required, including domestic and international travel for full-time employees. Work evenings and weekends as needed to meet deadlines and perform effectively under tight timelines and high-pressure environments. QUALIFICATIONS Bachelor's degree in Marketing, Communications, Business, or a related field. 2+ years of experience in marketing, music, entertainment, or a related industry. Deep knowledge of electronic dance music, artists, genres, culture, and the Insomniac brand portfolio. Experience developing branded marketing copy while maintaining a consistent voice and tone. Strong organizational and project management skills with exceptional attention to detail. Proven ability to manage multiple priorities simultaneously, adapt quickly to changing deadlines, and thrive in a fast-paced environment. Excellent written and verbal communication skills with the ability to collaborate across multiple teams. Experience with marketing and project management tools such as Asana, Google Analytics, Adobe Photoshop, and basic HTML is preferred. Willingness to work evenings, weekends, or outside of regular business hours as needed to support live events and time-sensitive marketing initiatives. WORK ENVIRONMENT Must be able to tolerate loud noise levels & busy environments May work in drastic temperature climates on site at our events Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa. EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and A