Product Manager

Job description

We are looking for a talented Product Manager to join our team specializing in Marketing for our location, Florence, KY. In this role, you will make an impact in the following ways: - Storytelling: You will craft compelling narratives that resonate with target audiences, influencing decisions and driving engagement across internal and external stakeholders. - Business Insight: You will apply deep understanding of market dynamics and business drivers to shape strategies that advance organizational goals and unlock growth opportunities. - Customer Focus: You will build strong relationships by delivering tailored, customer-centric solutions that address specific needs and enhance long-term loyalty. - Strategic Mindset: You will anticipate future trends and translate insights into breakthrough strategies that position the organization for sustained success. - Articulating Value Proposition: You will interpret customer needs and clearly demonstrate how our products and services differentiate from competitors to meet those needs effectively. - Marketing Plan Management: You will develop and guide marketing mix strategies across product, price, promotion, and placement, ensuring alignment with customer expectations and business objectives. - Maximizing Profitability: You will leverage pricing, promotions, and value-based selling to optimize profitability while maintaining competitive positioning in the market. - Positioning for Target Segments: You will analyze customer perceptions, competitor activity, and product capabilities to define where and how we compete within key market segments.