Growth Marketing Manager, Ads Marketing and Commerce

Job description

Design and execute growth marketing strategies across acquisition and engagement channels (including email, in-product recommendations, web, and social media) to acquire, nurture, and retain SMB customers globally. Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting, leveraging AI technologies to maximize efficiency and performance. Design and execute A/B and multivariate tests to continuously optimize key metrics, including click-through rate (CTR), conversion rates (CVR), and cost per acquisition (CPA). Analyze campaign performance data and user behavior to extract actionable insights, uncover new growth levers, and streamline the user conversion funnel. Partner closely with growth experts across Product Marketing, Product Management, Engineering, User Experience, Data Science, and Regional Marketing teams to accelerate user growth and enhance the core product experience. Minimum Qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in Business-to-Business (B2B) growth marketing, with a focus on online channels (e.g., web, email, paid media). Experience managing cross-functional or cross-team projects. Experience in project management. Experience leveraging data and analytics to make marketing decisions, measure campaign performance, and generate user insights. Preferred Qualifications: Experience managing external partners, including creative agencies for campaign asset design and technical agencies for website builds. Experience in B2B, SaaS, or SMB growth marketing, covering acquisition, engagement, and strategies. Understanding of the website development lifecycle, including strategy, UX design, execution, and optimization. Strong familiarity with the digital marketing ecosystem, including ads, social media, eCommerce, and web analytics.