Director of Customer Marketing & Advocacy

Job description

Overview We’re shaping a Frontier Marketing organization that learns faster, activates smarter, and drives measurable impact. Our approach blends human creativity with AI-powered insights to fuel bold, culturally inspired creative strategies at scale. We prioritize outcomes over outputs, embrace rapid learning loops, and operate in agile flight formations that unite disciplines across Commercial Brand, Creative, and Customer Marketing. Microsoft has one of the deepest customer bases in technology — organizations of every size, in every industry, doing remarkable things on Azure, Copilot and AI, Security, Microsoft 365, and Dynamics 365. The Director of Customer Marketing & Advocacy will help scale a world-class customer marketing and advocacy practice that brings those customer stories to the center of Microsoft’s brand and commercial marketing. This is a builder’s role focused on a systematic, always-on advocacy program that turns customer success into a strategic asset. You will help refine the operating model, elevate the quality and reach of our customer storytelling, and partner across marketing, sales, and customer success to make customer voice a defining part of how the market experiences Microsoft. We are looking for someone who is as process-driven as they are creative — someone who can stand up a rigorous, repeatable recruitment and activation engine and, in the same breath, recognize and shape the stories that move audiences. You will partner especially closely with sales and product marketing to identify customers and activate them at the brand level and across moments. You are customer obsessed and you identify opportunities to marry the innovation of our customers with the way Microsoft enables them to do so. This role will play a key position in supporting the Sr. Director of Customer Marketing & Advocacy as the single accountable owner of the customer storytelling arc, connective piece across workstreams, so that high-value moments are sourced deliberately, tracked in one place and distributed through a proactive, systematic engine. At Microsoft, our mission to empower every person and every organization on the planet to achieve more guides how we partner with customers to deliver trusted, impactful solutions. With a growth‑mindset culture, we innovate responsibly and measure success by shared progress, people, teams, and customers. Join us to do meaningful work that changes the world and helps shape what’s next for everyone. Responsibilities - Program operations. Help modernize and run a customer advocacy program, with clear intake, prioritization, governance, and routing. - Proactive story sourcing. Partner with sales, product marketing, communications, and account teams to identify high-value customer moments early and maintain a strong pipeline of stories. - Shared visibility. Maintain a coordinated view of customer engagements, owners, status, and planned activations. - Customer evidence and storytelling. Support production teams and develop compelling, business-value-led case studies, videos, proof points, executive stories, and reference assets that can be reused across channels. - Activation and amplification. Work with brand, campaign, events, communications, executives, and field teams to bring customer stories into high-visibility moments and sustained social amplification. - Cross-functional coordination. Align stakeholders and partners on priorities, engagement guardrails, and next actions; surface overlaps and dependencies to keep work moving. - Measurement and optimization. Track investments, production, utilization, reach, and business impact; share regular reporting and use insights to improve the program. - Vendor execution. Coordinate with agencies and production partners to deliver consistent, high-quality work on time and within approved budgets. How You Operate- Systems builder. You build durable, repeatable programs and operate them at scale. - Customer-obsessed. You treat advocates as partners and protect the customer experience in every activation. - Storyteller with judgment. You know what separates a logo from a story that moves the market, and you invest accordingly. - Orchestrator. You give many teams one shared picture, de-conflict overlapping work, and make sure no high-value story is orphaned, duplicated, or left un-amplified. - Influence at scale. You earn trust across many teams and turn competing priorities into shared plans. - Data-driven. You define what good looks like, measure it honestly, and let the numbers redirect the work. Success in This Role Looks Like- Every customer moment from large tentpole moments to long tail high velocity campaigns, including marquee deal wins from the field, is sourced deliberately, tracked in one shared system, and amplified by design, with clear ownership end to end. - A steady, predictable drumbeat of customer proof that senior commercial leadership can rely on, with business value — not pricing — as the through-line. - A sustained amplification engine that reliably puts amplification-ready, industry-organized posts in the hands of execs and the field every week. - An always-on, programmatic advocacy engine that sources, validates and activates customer stories across brand, campaigns, events, and the field. - A portfolio of breakthrough customer storytelling that is genuinely compelling, reusable across formats, and present in Microsoft’s highest-visibility moments. - Deep, durable partnerships with sales and product marketing that make customer voice a default input to commercial marketing. - A measurable contribution to key business outcomes, backed by a clear reporting cadence to leadership. Qualifications Required/minimum qualifications- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing