Group Product Director, Bispecifics Community Expansion and Operations

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Advertising & Promotions Job Category: People Leader All Job Posting Locations: Horsham, Pennsylvania, United States of America Job Description: Johnson & Johnson is recruiting for a Group Product Director, Bispecifics Community Expansion & Operations, to be located in Horsham, PA. About Oncology Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine The Director, Community Expansion & Operations leads the Community Expansion marketing team responsible for developing customer-focused strategies, resources, capabilities, and solutions that enable the operationalization and broad-scale adoption of TECVAYLI and TALVEY in the U.S. market. This leader shapes community market development and go-to-market strategy by identifying clinical, operational, economic, educational, and workflow barriers to adoption and translating customer and market insights into scalable solutions. The Director connects strategy to execution across community oncology accounts, customer-facing teams, and enterprise partners, with accountability for measurable improvements in treatment readiness, customer engagement, market expansion, patient access, and business performance. The role requires strong enterprise leadership across Marketing, Sales, Medical Affairs, Market Access, Pricing, Strategic Customer Group, Commercial Excellence, Analytics, Legal, Regulatory, and Healthcare Compliance partners. The Director also builds the capabilities of customer-facing teams and ensures that programs, resources, and engagement approaches are relevant, compliant, executable, and continuously improved. Key Responsibilities Community Expansion, Market Development & Go-to-Market Strategy Lead development and execution of the U.S. community expansion strategy for TECVAYLI and TALVEY, with applicability to future hematology assets as business needs evolve. Shape community-focused go-to-market models, including customer segmentation, behavioral targeting, account prioritization, engagement approaches, and activation pathways. Identify growth opportunities across community oncology settings and translate market dynamics into clear strategic choices, investment priorities, and execution plans. Partner with brand and portfolio leaders to connect community expansion priorities to product positioning, lifecycle strategy, launch readiness, and overall business objectives. Convert strategic frameworks into practical execution across customer-facing teams, including account-level priorities, next-best messages or actions, and measurable adoption objectives. Community Activation & Operational Readiness Lead initiatives that expand treatment capacity, activate new sites of care, and increase utilization within operationally ready community accounts. Identify and address barriers related to treatment workflows, infrastructure, staffing, care coordination, education, reimbursement, economics, and patient transitions. Develop differentiated activation approaches that reflect account capabilities, local market dynamics, and the needs of prescribers, pharmacists, administrators, and other operational champions. Create scalable models that enable treatment dosing and step-up dosing pathways, where appropriate, and support sustained adoption after initial activation. Orchestrate focused account acceleration initiatives, establish action plans, monitor progress, surface systemic barriers, and recommend enterprise solutions. Customer Solutions, Content & Experience Lead the development, deployment, and continuous improvement of customer resources, operational tools, digital solutions, core narratives, playbooks, and customized engagement materials. Synthesize insights from community prescribers, pharmacists, administrators, practice leaders, field teams, and other stakeholders to identify unmet needs and improve customer relevance. Ensure customer solutions clearly communicate clinical, operational, and economic value while supporting a strong, consistent brand and portfolio narrative. Apply disciplined content planning and review practices to improve quality, speed, reuse, and timely delivery of category-based customer materials. Use customer satisfaction, message effectiveness, adoption, utilization, and field feedback to assess impact and optimize programs. Access, Pricing & Community Value Strategy Partner with Pricing, Market Access, Strategic Customer Group, Account Management, Finance, and brand teams to inform channel, contracting, and customer value strategies that support access and sustainable growth. Contribute communit