Senior Growth Value Manager - Simplii Financial

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What you'll be doing Simplii Financial is a modern, customer-first organization, and growth is not an accident here. The Growth team is the discipline responsible for finding and acting on the signals that move the business forward, living at the intersection of data, customer behaviour, and product performance. As Senior Growth Intelligence Manager, you sit at the heart of that work. You translate customer and business growth into sustainable financial value, operating at the intersection of Growth, Product, Finance, Treasury, and Analytics to combine customer behaviour, cohort performance, financial outcomes, and banking economics into commercial decisions that move the business forward. This is a role for someone who can answer not just whether an initiative will grow the business, but how much sustainable incremental value it will create. You are embedded in a squad as the financial and value-management subject matter expert, partnering with Product Owners, Analytics, Design, Technology, and Growth teams to evaluate opportunities, support prioritization, shape business cases, and measure realized outcomes. You turn complex financial and customer analysis into clear, executive-ready recommendations. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote. How you'll succeed Commercial value analysis - You build financial models to evaluate growth initiatives, customer offers, pricing decisions, and product investments. You develop business cases and forecasts incorporating revenue, expenses, customer behaviour, funding economics, and balance sheet implications. You evaluate opportunities using incremental profitability, payback period, customer lifetime value (CLV), and expected return, and you translate complex analyses into executive-ready recommendations that clearly define assumptions, tradeoffs, risks, and expected outcomes. Cohort, customer and relationship economics - You develop customer lifetime value (CLV) and cohort economics frameworks to evaluate long-term customer profitability, retention, balance growth, and relationship value. You analyze cohort performance over time to identify drivers of acquisition quality, engagement, attrition, profitability, and lifetime value. You evaluate customer acquisition economics, including customer acquisition cost (CAC) relative to expected lifetime value and incremental relationship value, and you partner with Analytics and Growth teams to build metrics and dashboards that connect customer behaviour to financial outcomes. Growth, pricing and deposit economics - You partner with Growth teams to evaluate campaign, acquisition, activation, engagement, and retention economics. You assess incentives, promotional offers, pricing changes, and other growth investments across deposit and banking products. You analyze customer acquisition cost (CAC), incremental balances, retention, pricing elasticity, customer sensitivity, and expected lifetime profitability. You incorporate funding costs, funds transfer pricing (FTP), margin, and balance sheet economics into pricing analysis and net interest income (NII) impact scenarios, and you distinguish genuinely incremental behaviour from activity that may have occurred without the initiative. Experimentation and investment decisions - You partner with Growth, Product, and Analytics to translate business hypotheses into measurable customer and financial outcomes. You support success metrics, economically meaningful thresholds, A/B test evaluation, and controlled experiment measurement. You assess adoption, balances, revenue, profitability, implementation costs, and the economics of scaling experiments or investments, and you compare competing opportunities using consistent value frameworks while monitoring post-launch performance against expected outcomes. Squad contribution and value realization - You operate as the financial and value-management subject matter expert within your squad. You support backlog prioritization by bringing customer, cohort, financial, and commercial perspectives into planning discussions. You establish key performance indicators (KPIs), track expected versus realized benefits, identify performance drivers, and provide leadership reporting. You apply lessons from previous investments to improve future business cases, assumptions, and commercial decisions. Who you are You have relevant experience. You bring 5 to 8 years of experience in banking, corporate finance, treasury, pricing, consulting, business analytics, product economics, or a closely related field, with very strong Microsoft Excel and financial modelling skills and experience developing sophisticated business cases and decision-support models. A strong understanding of financial statements, profit and loss (P&L) drivers, commercial economics, cohort analysis, and customer profitability is essential. Experience in financial services, fintech, or a regulated environment is required. Familiarity with Structured Query Language (SQL) or business intelligence (BI) and data visualization tools is an asset. You put the customer first, always. You look for opportunities where better customer outcomes and stronger business economics reinforce each other. You build the financial case for doing right by the customer, and you push back when a growth initiative optimizes a short-term metric at the expense of long-ter