Associate Marketing Lead – Marketing Governance

Job description

Position Overview Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and activating it as an innovative growth engine for the business. We are investing in Marketing Enablement to ensure we are building a marketing foundation for scale. We are seeking a highly motivated Associate Marketing Enablement Lead who is passionate about ensuring that Marketing is well-managed by default through effective governance and risk management. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. Position Summary: As an Associate Marketing Enablement Lead on the Marketing Enablement Excellence and Governance team, you will help advance Marketing by strengthening governance, campaign risk mitigation and control effectiveness, and strategic oversight of third parties ­— while also advancing the accessibility of Marketing assets for PNC’s clients. We are seeking a team member who is energized by the opportunity to build and strengthen Marketing’s governance capabilities and amplify their effectiveness. The ideal candidate combines critical thinking, risk awareness and knowledge of marketing processes with the ability to navigate ambiguity in order to drive outcomes. This team member needs to be highly collaborative and adaptable, and an effective communicator who can build strong partnerships across cross-functional stakeholders including Marketing, Risk, Accessibility, Sourcing, external vendors and the Marketing Leadership Team. You will be based in Pittsburgh, PA. Some responsibilities may be performed remotely, at the manager’s discretion. Responsibilities: · Identify, evaluate and implement opportunities to strengthen Marketing governance and ways of working · Execute and support risk management, control ownership and monitoring activities and coordinate with Enterprise Testing Services · Gather, analyze and report on risk and control trends; identify systemic concerns and recommend mitigation strategies · Define, manage and enhance processes enabling the accessibility of Marketing assets · Support and optimize key governance routines, including Marketing Working Group, Marketing policies and procedures, and the Marketing exemption process · Support strategic oversight and onboarding of Marketing third parties and agency partners · Drive awareness of emerging risks through connectivity to Marketing Issues Management · Collaboration across Marketing, Risk, Accessibility, Sourcing, external vendors and other key stakeholders to drive Marketing governance outcomes Qualifications: �� Bachelor’s degree in Marketing or related field · Excellent project management, analytical and communication skills · Strong attention to detail and commitment to excellence · Ability to assess business processes and identify opportunities for continuous improvement · Ability to navigate ambiguity, prioritize competing demands and drive outcomes · Ability to work independently and collaborate as part of a team · Experience supporting marketing campaign execution and control-related activities preferred PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description • Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations. • Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization. • Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework. Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability. Participates in planning, coordinating, and scheduling marketing enablement activities across Marketing teams. • Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Reinforces a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range