Sr Princ Product Manager - Digital Footprint Control

Job description

ABOUT GEN DIGITAL Gen Digital is a global leader in Cyber Safety, protecting more than 500 million users across 150 countries through trusted brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our mission is to power Digital Freedom by helping consumers take control of their digital lives securely, privately, and confidently. As the digital landscape evolves, Gen operates at the intersection of security, privacy, identity, and AI-driven experiences, building protection that is powerful, accessible, and increasingly invisible. ABOUT THE ROLE We are looking for a Senior Principal Product Manager to lead Gen Digital’s Digital Footprint Control capability. This role will help consumers reduce unwanted personal data exposure, limit behavioral tracking, and maintain ongoing visibility and control over their digital presence. This is a high-impact, consumer-first product leadership role for someone who understands that privacy is a fundamental expectation, not simply a product feature. You will translate that principle into protection capabilities that are simple, trustworthy, effective, and valuable to consumers at scale. You will own the strategy across capabilities that help consumers reduce, remove, and control their digital footprint, including personal data removal, tracking protection, and account and identity exposure management. You will also define how these capabilities evolve across efficacy, international markets, partner ecosystems, mobile experiences, and AI-driven automation. This role sits at the intersection of consumer empathy, data ecosystem expertise, privacy regulation, and product execution. You will connect a rapidly changing privacy landscape with Gen Digital’s ability to respond quickly and deliver meaningful consumer value. CURRENT PRODUCT PORTFOLIO The following products represent the current Digital Footprint Control portfolio. You will be responsible for evolving these products and defining the next generation of capabilities as consumer needs and the market change. - Privacy Monitor Assistant: Automated identification and removal of personal data from data broker databases, with ongoing monitoring for re-listing and new exposures. - Reputation Defender: Online reputation management and personal information removal from people-search sites and the broader web. - Avast One Breach Guard and Privacy Control: Data breach monitoring and in-product privacy controls within the Avast One suite. - Anti-Track: Behavioral tracking protection across web browsers and mobile, blocking data-collection mechanisms that contribute to the data broker ecosystem. - Online Account Cleaner: Identification and remediation of dormant online accounts that create ongoing personal data exposure risks. WHAT YOU’LL OWN EFFICACY AND CONSUMER OUTCOMES Protection that does not demonstrably work is not protection. You will define what effectiveness means across every capability area and maintain a high quality bar. - Define and own quality dimensions such as removal success rates, re-listing detection, tracking-block coverage, and account-closure completion. - Build consumer-facing efficacy signals that make protection visible, measurable, and trustworthy. - Continuously improve capability depth so Gen’s products deliver meaningfully more value than manual alternatives or competing solutions. - Translate efficacy data into roadmap priorities and engineering investment decisions. INTERNATIONAL EXPANSION The digital-footprint challenge is global, but effective solutions must reflect local ecosystems, regulations, and consumer expectations. - Lead the expansion of Digital Footprint Control capabilities into new geographies. - Navigate regional data broker landscapes, local opt-out requirements, and market-specific expectations. - Monitor global privacy regulations, including GDPR, CCPA, US state-level laws, and emerging international frameworks. - Translate regulatory developments into product opportunities, requirements, and risk assessments. - Define market-entry sequencing and localization requirements for credible protection in each region. PARTNER ECOSYSTEM Digital Footprint Control depends on relationships and integrations beyond Gen Digital’s own infrastructure. You will build and manage the external ecosystem that extends product coverage and effectiveness. - Identify and develop partnerships with data brokers, data-removal networks, browser-platform owners, and identity ecosystem providers. - Define partnership models, including technical integrations, data-sharing agreements, and co-development arrangements. - Monitor partner APIs, platform policies, third-party data ecosystems, cookie deprecation, and browser-permission changes. - Translate ecosystem developments into product strategy, roadmap priorities, and technical requirements. MOBILE PRIVACY Consumers increasingly live on mobile, while mobile tracking and data exposure remain complex and underserved. You will define what credible mobile protection looks like. - Define the mobile value proposition for each capability area. - Identify the tracking surfaces and data-exposure vectors on iOS and Android that matter most to consumers. - Navigate platform constraints, including Apple’s App Tracking Transparency framework, Android’s permission model, and mobile-browser limitations. - Ensure mobile capabilities are coherent and integrated across Gen’s broader security and privacy portfolio. AI-DRIVEN AUTOMATION AND INTELLIGENCE AI creates new opportunities to move privacy protection from reactive removal to continuous, proactive exposure management. - Identify where AI can improve privacy protection through automated removal workflows, proactive exposure detection, personalized risk reporting, and reduced user friction. - Partner with Engineering and the AI Competency Team to operationalize intelligent, background-running privacy capabilities. - Ensure AI-driven experiences maintain consumer trust through t