Senior Creative Producer

Job description

**Who Are We?** Welltech is a global wellness technology company with Ukrainian roots. Our mission is **to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.** We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously. With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started. **What We're Looking For** As our marketing team continues to evolve, we are looking for a **Senior Creative Producer** to join us. If you're an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you. ✨ **Key Responsibilities:** ### **Strategic support** - Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google). - Translate insights into actions that resonate with our target audience. - Innovate using new tools, frameworks and methodologies to enhance creative output. ### **Creative excellence** - Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs. - Analyze UA results and creatives’ performance in order to improve metrics. - Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions. - Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates. ### **Strong management** - Manage full-cycle creatives’ production: from idea to final implementation. Act as a leader who motivates the team to achieve the best possible result within the project. - Plan and coordinate your own workload, prioritize tasks and goals. - Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency. **Required professional skills:** - Minimum 3 years of relevant experience as a Creatives Producer or similar position. - Excellence in ideation and execution across diverse ad networks: Meta, TikTok and Google. - Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications. - Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs. - Strong background in performance marketing that is driven by insights and analytics. - Excellent project and time management skills. - Empathetic team development skills that foster both individual growth and teamwide success. - Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context. - Open and effective communication aimed at building trust with various stakeholders. - Operate autonomously and proactively. - Upper-intermediate or advanced English level. **Additional qualities that may be helpful:** - Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus. - Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads. - Profound awareness of trends within the health and fitness vertical. - Experience with subscription-based applications and mobile advertising market. - A genuine passion for wellness and health tech. ⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team **Check out some of our products** Muscle Booster — [https://musclebooster.fitness/](https://musclebooster.fitness/) Yoga-Go — [https://yoga-go.io/](https://yoga-go.io/) WalkFit - [http://walkfit.pro](http://walkfit.pro)