Associate Director, Consumer Marketing - OTC (Eye Care)

Job description

Job Description The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement. Key Responsibilities Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce. Direct development and execution of creative consumer marketing tactics and omnichannel campaigns—including TV, digital, social, website, CRM, and eCommerce platforms. Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution. Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels. Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation. Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed. Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives. Bachelor’s Degree required. Proven marketing experience with increased proficiency in all marketing skills. Previous cross franchise/cross channel marketing experience preferred. Preferred Qualifications BA/BS required; MBA preferred. 8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable. Deep knowledge of brand management, omni-channel approaches, and campaign development. Track record of managing multi-agency partnerships and influencing across a matrixed organization. Strategic thinker with strong planning, organization, attention to detail, and execution skills. Intellectual curiosity and ability to generate new ideas for consumer engagement and growth—across both traditional and digital touchpoints. Experience with financial planning, campaign metrics, and business analysis is a plus.