Strategic Marketing Lead

Job description

Position Overview PNC Marketing is helping shape the future growth of one of the nation’s leading financial institutions. As a strategic growth engine for the business, we bring together data, technology, insights, creativity, and customer understanding to build meaningful experiences and deliver measurable impact. We’re looking for curious problem solvers, collaborative partners, and accountable marketers who are energized by the opportunity to help define what’s next for marketing and customer growth. At PNC, our people are our greatest differentiator. We’re committed to delivering exceptional customer experiences while fostering an inclusive workplace where employees can grow and contribute. As a Strategic Marketing Lead, you will play a key role in shaping and executing strategies that drive customer engagement, strengthen our brand, and deliver measurable business results. Potential focus areas may include: • Brand strategy, creative development, paid media, sponsorships, or campaign planning • Product, growth, lifecycle, or acquisition marketing • Regional, multicultural, or segment-based marketing • Marketing operations, enablement, process, or capability-building • Marketing technology, personalization, customer insights, or performance optimization Responsibilities • Lead the development and execution of integrated, customer-focused marketing strategies • Translate business goals and insights into targeted campaigns and go-to-market plans • Partner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiatives • Use measurement, test-and-learn discipline, and campaign performance insights to refine plans and improve business outcomes. • Define and prioritize strategic roadmaps aligned to business impact • Influence stakeholders and drive alignment through clear, data-driven communication • Help identify opportunities to scale best practices across teams, channels, campaigns, or lines of business What Sets This Role Apart • Ownership across both strategy and execution • Exposure to enterprise-level initiatives in a matrixed environment • Opportunity to shape PNC’s market presence through innovative marketing Qualifications • Strategic mindset with ability to connect marketing to business outcomes • Experience delivering multi-channel marketing campaigns • Strong analytical skills with a data-driven approach • Proven ability to collaborate and influence across teams PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description • Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives. • Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment. • Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence. • Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. • Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. • Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifica