Paid Social Specialist (Contract Basis)

Job description

About the role Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns. You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here. Details • Duration: 6 Months • Hours: 40 hours per week • Rate: $83/hr • Remote, with meaningful overlap with US Eastern hours What You'll Own • Core market builds and optimization • Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel • Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions • Manage tiered Sponsored Messages, Document Ads, and single-image programs • Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management • Run Meta mid-funnel retargeting and account-based programs • Design and execute in-platform experiments — audience, format, bid strategy, funnel structure • EMEA expansion • Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy • Build and maintain separate regional retargeting pools • Keep EMEA segmented from core market at all times, in both build structure and reporting • Brand awareness • Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta • Measure brand work on reach, frequency, and brand lift signals — not direct conversion • Partner and account-based programs • Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists • Handle audience activation, campaign QA, and launch checks • Measurement hygiene • Own UTM construction and QA for every campaign you launch, following documented team conventions • Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only • Flag anomalies with a diagnosis attached, not just a metric What You'll Bring • 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale • Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range • Working knowledge of Meta for B2B retargeting and account-based targeting • Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau • Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies • Experience running multi-region programs where regions are measured separately • Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins Nice to have • Experience with list-building or data enrichment tools (Clay or similar) • Familiarity with a marketing automation platform (Marketo, HubSpot) • Account-based marketing program experience • Agency background managing enterprise B2B social budgets Our Core Behaviors: • Build lasting customer trust. We build trust by taking action that puts customer trust first. • Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. • Reinvent ourselves. We don't just improve what exists, we imagine what's possible. • Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers. Benefits • Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. • Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums. • Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions. • Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired. • Wellness for the whole you. Access to mental health resources, therapy and coaching. • Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. • Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts. • Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program. Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment. Be you, with us At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classific