Group Product Director, Professional Promotion, CAPLYTA

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Multi-Family Marketing Job Category: People Leader All Job Posting Locations: Titusville, New Jersey, United States of America Job Description: Johnson & Johnson is recruiting for a Group Product Director (GPD), Professional Promotion, CAPLYTA located in Titusville, NJ. Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at: https://www.jnj.com/innovative-medicine The Group Product Director (GPD), Professional Promotion, CAPLYTA® will lead U.S. healthcare professional (HCP) marketing strategy, customer engagement strategy, and Personal Promotion for the CAPLYTA® brand across approved (major depressive disorder and bipolar disorder) and pipeline indications. This leader will be responsible for developing and executing field-facing brand strategy, customer engagement priorities, messaging, and promotional initiatives that support brand performance and appropriate customer engagement. The GPD will serve as a key member of the CAPLYTA® Marketing Leadership Team and partner closely with leaders across Non-Personal Promotion, Consumer Marketing, Sales, Market Development, the Thought Leader Liaison (TLL) team, Medical Affairs, Market Access, Analytics, Regulatory, Legal, Health Care Compliance, Finance, and Global Commercial teams to ensure a coordinated and customer-centric approach to brand execution. While this role has direct responsibility for Personal Promotion, the GPD will work closely with the teams responsible for Non-Personal Promotion, peer-to-peer programs, professional education, speaker programs, thought leader engagement, congress planning, and other HCP initiatives to align customer strategies, messaging platforms, engagement plans, and measurement approaches across the CAPLYTA® brand. The role requires strong strategic leadership, disciplined execution, cross-functional influence, financial acumen, and the ability to coach and develop a high-performing team of marketers. Brand Strategy and Leadership Lead development and execution of the U.S. HCP brand strategy for CAPLYTA® across approved indications. Define customer segmentation, targeting, positioning, messaging, and engagement priorities in support of brand objectives. Identify growth opportunities through customer insights, market dynamics, competitive trends, and business performance. Ensure strategic consistency across indications while addressing indication-specific customer needs and opportunities. Contribute to annual business planning, long-range planning, and lifecycle strategy development. Personal Promotion Leadership Lead Personal Promotion strategy and execution for the CAPLYTA® brand. Oversee development of field-facing promotional strategies, messaging, resources, and engagement plans. Partner closely with Sales leadership to ensure field readiness, executional excellence, pull-through, and alignment to brand objectives. Translate customer insights and field feedback into actionable strategies that strengthen customer engagement and business performance. Monitor promotional performance and optimize initiatives based on analytics, customer feedback, field insights, and marketplace dynamics. Ensure field teams are equipped with clear, compelling, and compliant resources that support effective customer engagement. Customer Strategy and Integrated Brand Alignment Champion customer-centric planning informed by market research, analytics, customer insights, and field feedback. Partner closely with Non-Personal Promotion, Consumer Marketing, Market Development, and TLL leaders to support a coordinated and consistent customer experience. Work closely with teams responsible for peer-to-peer programs, professional education, speaker programs, thought leader engagement, congress planning, and other HCP initiatives to ensure alignment with brand strategy and messaging. Drive excellence across core marketing capabilities, including insight generation, segmentation, positioning, message and creative development, customer execution, and impact measurement. Establish performance metrics and evaluate the effectiveness of key marketing initiatives to support continuous optimization. Cross-Functional Leadership Serve as a strategic leader across the CAPLYTA® marketing organization, ensuring alignment of customer strategy, messaging, and business priorities. Partner closely with Market Development and the TLL team to incorporate customer and thought leader insights into brand planning and identify opportunities to strengthen execution. Buil