Product Marketing Manager, Global YouTube Core and Artist

Job description

Develop comprehensive product marketing strategies and execute integrated Go-To-Market (GTM) plans, from positioning to launch to drive awareness and adoption. Drive user research and market analysis to generate insights that shape product roadmaps and inform end-to-end marketing decisions. Navigate stakeholder networks across global and regional teams to ensure a consistent brand and user experience. Communicate strategic plans, campaign results, and key learnings to cross-functional partners and executive leadership. Manage relationships, workflows, and budgets with external creative and research agencies to support key marketing workstreams. Minimum Qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in product marketing or similar fields (e.g., Growth, GTM). Experience managing cross-functional or cross-team projects. Preferred Qualifications: Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows. Experience working with a global mindset. Demonstrated success working cross-functionally with product management, sales/partnerships, marketing, PR, and creative teams in matrixed organizations, comprehending the needs of each team and gaining their buy-in to influence decisions and generate growth. Deep product ownership, identifying and resolving bugs, and real time problem solving during live events. Comfortable with ambiguity and developing insights-driven strategy, ideas, and recommendations with varying degrees of information. Ability to work on multiple projects in a fluid, results-oriented, dynamic environment.