Product Manager, Ads Agent

Job description

Team Overview: The team builds the TikTok AI Ad Agent by leveraging AI capabilities to help advertisers run ads with greater ease, confidence, and effectiveness — reducing cognitive, decision, and execution costs across the advertising journey, and eventually driving better platform outcomes Responsibilities: - Lead product strategy and development for TikTok AI Ad Agent, building capabilities across ad creation & optimization, issue diagnosis, and marketing decision guidance - Design AI-powered product experiences that integrate data, models, and advertising workflows - Deeply understand advertiser pain points across the advertising journey and translate them into AI-driven solutions - Collaborate closely with engineering, ML, data science, and operations teams to launch and iterate AI Agent capabilities - Define evaluation frameworks and success metrics to continuously improve advertiser value and business impact Minimum Qualifications: - 3+ years of product or related experience; experience in advertising products, search/recommendation systems, AI products, or AI evaluation is a plus. We are not limited to traditional product backgrounds and welcome candidates with hands-on experience in building AI products or conducting AI experiments. - Strong interest in AI product paradigms and agent-based systems, with an AI-native mindset and the ability to leverage AI technologies to rapidly prototype, build, and iterate product solutions. - Good understanding of advertising workflows, advertiser needs, or marketing decision-making Preferred Qualifications: - Strong analytical and problem-structuring skills with the ability to drive complex cross-functional projects - Excellent communication and collaboration skills across engineering, ML, and business teams