Senior Product Marketing Manager, Home Hardware and Solutions

Job description

Lead and develop a team, fostering ownership, learning, and innovation while instilling an impact-driven mindset focused on influence, proactivity, and executional excellence, removing roadblocks and ensuring alignment between outputs and business objectives. Partner with hardware and 2P leadership across product, product planning, growth, sales, insights, design, UX, and marketing to ensure portfolio fit, translating insights and market research/analysis into strategies that influence and guide product and feature roadmap decisions. Oversee 1P hardware strategy, driving sales and subscriptions, while leading team execution of GTM campaigns and channels to ensure successful cross-portfolio launches. Scale Home second-party reach by leading marketing strategies with partners, resellers, and retailers, and driving partner enablement through playbooks showcasing products, features and subscriptions, defining frameworks for positioning, value proposition, and co-branding to maximize adoption based on partner dynamic understanding the competitive landscape.