Field Marketing Manager, Platforms and Devices Enterprise

Job description

Lead the strategy and execution of our presence at key industry tradeshows. Develop and manage a calendar of scaled events, webinars, and conferences designed to drive awareness, demand, and adoption of the P&D product portfolio for end users and IT and security professionals. Partner with cross-functional teams (sales, product marketing, and customer engineering) to create compelling event content and experiences that accelerate demand for our portfolio of P&D products. Oversee event logistics, budget, and agency relationships to ensure flawless execution and a positive return on investment. Analyze event performance and use data-driven insights to optimize our event strategy and demonstrate business impact. Minimum Qualifications: Bachelor's degree or equivalent practical experience. 4 years of experience in B2B marketing, field marketing, or technology marketing. Experience managing events, digital campaigns, and partnerships. Preferred Qualifications: Experience working with enterprises, Information Technology Decision Makers (ITDMs), C-level executives (CxOs), and sales. Experience working with and managing external agencies and vendors Understanding of the AI/generative AI landscape and its applications in enterprises. Demonstrated ability to build relationships with external partners, media publications, and industry associations. Excellent project management skills with the ability to manage multiple complex workstreams (digital and physical) simultaneously. Strong communication and presentation skills, with the ability to translate complex technical concepts into compelling stories for varied audiences.