Sr. Manager, Culture Marketing

Job description

PLANNING & COLLABORATION Identify regional opportunities in Culture Marketing and contribute to business planning. Lead or support the development and implementation of region marketing activations, ensuring alignment with brand strategy. Be the expert on local cultural trends, understanding what is relevant within local communities. Collaborate with cross-functional teams (sales, event logistics, media network, field marketing) to ensure seamless event execution. Assist in the development of creative concepts and communication tools for stakeholder engagement. EVENTS & PROJECTS Oversee or support the execution of the annual Culture Marketing business plan, including Red Bull titled and 3rd party events. Ensure events are executed on time, on budget, and in alignment with brand standards. Participate in project kick-offs, post-mortem evaluations, and recaps to define and evaluate success. Collaborate with Brand, Media Network and Partnership teams to identify opportunities to amplify events and projects. Develop and execute below-the-line marketing strategies to support event goals. ARTISTS & INFLUENCERS Establish and maintain strong relationships with local artists, opinion leaders, and influencers to amplify brand presence and product trial. Identify locally relevant artist stories and cultural moments that align with the brand's values. Build and nurture a rich network within the local cultural scene to stay on top of emerging trends and key players. PEOPLE & RESOURCE MANAGEMENT Lead or assist in managing resources to ensure the successful delivery of all projects, events, and marketing initiatives. Manage the budget for regional culture marketing programs, ensuring cost efficiency and project ROI. 3-5+ years of experience in marketing, with a focus on lifestyle, experiential, and culture-related marketing. Strong understanding of both traditional and non-traditional brand marketing strategies. Event production experience for live music and other culture-related events. Proven experience managing projects from concept through to execution, including budget management. Knowledge of regional and national cultural trends and scenes. Excellent collaboration, communication, and project management skills. A demonstrated ability to work in creative, fast-paced environments with multiple stakeholders.