Product Marketing Manager, Industry Events

Job description

Align executive leadership across GBO Sales, US Ads Marketing, and Industry Relations to maximize event investments. Lead narrative, keynote programming, and activations across major industry events and third-party conferences. Distill market insights to align external event opportunities with verticalized Sales go-to-market (GTM) strategies, accelerating business growth and client satisfaction. Partner with global messaging teams and external agencies to land cohesive, activations on major stages. Track and analyze key event metrics, specifically measuring audience sentiment shift and intent to spend.