Marketing Manager, Google Store Retail, Platforms and Devices Marketing

Job description

Develop and execute end-to-end product and campaign go-to-market (GTM) plans for physical Google Stores, ensuring alignment with business objectives and OKRs. Drive in-store product marketing excellence, partnering with merchandising and retail operations to create high-impact, physical product experiences. Craft detailed, actionable marketing briefs and create aligned product marketing content to ensure brand and product strategy are consistently represented in-store. Analyze product performance, in-store customer behavior, and marketing campaign data to generate insights and make strategic recommendations to cross-functional partners. Manage relationships with cross-functional teams and external agencies to ensure timely, high-quality execution of marketing programs and campaigns. Minimum Qualifications: Bachelor's degree or equivalent practical experience. 6 years of experience in product marketing, campaign go-to-market (GTM), or retail marketing. 3 years of experience in business-to-consumer (B2C) marketing. Experience executing product launches or marketing campaigns in a physical retail environment. Experience managing cross-functional or cross-team projects with multiple stakeholders. Preferred Qualifications: Experience executing product-led GTM strategies and campaigns specifically for first-party (1P) physical retail environments. Experience writing descriptive, actionable marketing briefs and managing agencies to deliver high-quality campaign assets. Track track of driving in-store product excellence, retail merchandising, or physical customer experience programs. Ability to analyze in-store performance data and customer insights to drive strategic business recommendations. Ability to secure alignment with cross-functional stakeholders (Product, Ops, Sales, Legal) around shared goals and business OKRs. Excellent communication, storytelling, and presentation skills to influence cross-functional partners.